Apex Marketing Group’s leadership has established an extensive resume of working to identify and develop revenue opportunities for Municipal assets. The municipal marketing accounts (cities, counties, states, transportation authorities) have multiple assets that can be developed and cultivated into earning incremental revenue, including; municipal-wide beverage pouring rights, fleet vehicle sponsorships, recreational sponsorships and naming rights to transportation systems, exhibit/event spaces, events and foundation locations.
Apex Marketing Group has been successful at developing and the execution of feasibilities studies and marketing plans for Municipal assets, as a stand-alone report or in conjunction with architecture firms and construction development firms.
Key elements of our Municipal feasibility and sales services are:
- Identify marketable assets within a municipal footprint
- Develop a rate card and inventory of the marketable assets
- Validate the return-on-investment for sponsors & brands to partner with a Municipality.
- Compile commercials rights data in a comprehensive and detailed report, specifically designed for the municipality’s needs
- Provides a quantitative analysis of the advertising and branding exposure from all forms of media (TV, Radio, Print, Internet, Social & Outdoor)
- Provide recommendations to increase exposure for the sponsor and brands
- Provide long range revenue planning to achieve a municipality’s financial goals and objectives.