IN THE NEWS DECEMBER 2022 Ad Week – December 12, 2022 – Why PointsBet Is Resorting to Shock Marketing Like the Drew Brees Lightning Strike Stunt By: Rafael Canton – Ad Week JULY 2022 LA Times – July 29, 2022 – UCLA agrees to settlement of more than $67 million in dispute with Under Armour By: Ben Bolch – Los Angeles Times NY Times – July 12, 2022 – LIV Golf Has Marquee Names and Giant Purses. So Why No TV Deal? By: Kevin Draper – New York Times TribLive.com – July 11, 2022 – Never heard of Acrisure? Naming rights deal with Steelers stadium aims to change that By: Joe Rutter – Tribune-Review Financial Post – July 9, 2022 – LIV Golf Is a Fast-Paced Celebration of the Rich Getting Richer By: Gerry Smith – Bloomberg News Crain’s Chicago Business – July 1, 2022 – UCLA and USC are coming to the Big Ten. What about Notre Dame? By: Jack Grieve – Crain’s JUNE 2022 USA Today – June 21, 2022 – Brooks Koepka and other LIV frat boys are no real threat to PGA Tour’s future By: Nancy Armour – USA Today SPORTS PRO MEDIA – June 16, 2022 – PGA Tour’s Canadian Open scores 22-year ratings high on LIV Golf’s opening weekend By: Ed Dixon – Sports Pro Media The Washington Times – June 9, 2022 – LIV opener ushers in new era of golf as PGA Tour suspends 17 defectors By: Jacob Calvin Meyer – The Washington Times MAY 2022 Sports Business Journal – May 10, 2022 – Progressive capitalizes on Kentucky Derby upset By: Terry Lefton – Sports Business Journal MARCH 2022 New York Post- March 24, 2022 – Saint Peter’s trip to Sweet 16 paying off in more ways than one Zach Braziller – New York Post Front Office Sports – March 22, 2022 – With Sweet 16 Berth, Saint Peter’s Earns Millions In Publicity Front Office Sports Sportico – March 16, 2022 – MARCH MADNESS DAILY: THE JORDAN JUMPMAN’S GIANT NCAA LEAP By: Eben Novy-Williams Sportico Portland Business Journal – March 14, 2022 – Under Armour beats Adidas for NCAA Tournament teams, trailing only Nike By: Demi Lawrence – Portland Business Journal WATCHPRO – March 11, 2022 – Tiger Woods acknowledges Rolex’s continued support By: Alex Douglas – WATCHPRO FEBRUARY 2022 Front Office Sports – February 18, 2022 – Why The Biggest Brands Love Olympic Winners By: MICHAEL MCCARTHY FOS JANUARY 2022 ABCNews – January 14, 2022 – Djokovic entangles sponsors in Australian Open vax uproar By: TALI ARBEL and KELVIN CHAN Associated Press Sportico – January 10, 2022 – BOWL CANCELLATIONS COST SPONSORS $13.7 MILLION IN TV EXPOSURE THIS YEAR By: Eben Novy-Williams Sportico
