NEWS ARCHIVES (2020) DECEMBER 2020 CrainsCleveland.com – December 14, 2020 – Cleveland MLB team will change team, but will continue playing as Indians in 2021 NOVEMBER 2020 USAToday.com – November 18, 2020 – Cardinals’ DeAndre Hopkins isn’t the only one benefiting from Hail Mary catch – Nike is, too By: Lorenzo Reyes ArizonaSports.com – November 17, 2020 – Cardinals’ Hopkins won’t see any of $5.7 million in Jordan Brand exposure By: JAKE ANDERSON SEPTEMBER 2020 CronkiteNews.com – September 10, 2020 – After NCAA ruling, athletes work to reconcile activism with personal branding By: Cierra Luna/Cronkite News AUGUST 2020 WTHITV.com – August 17, 2020 – Nike, Under Armour and Adidas are among the biggest losers of canceled college football By: Clare Duffy, CNN Business JewellerMagazine.com – August 3, 2020 – Brand Ambassadors: more than face value By: Ian Cook and Arabella Roden JULY 2020 Forbes.com – July 17, 2020 – The Changing Landscape Of Stadium Naming Rights Deals By: Tim Newcomb BeaconJournal.com – July 11, 2020 – Sports vs. academia battle amid UA budget cuts overlooks marketing value of athletics By: Marla Ridenour MAY 2020 Bloomberg.com – May 30, 2020 – Without Fans or High-Fives, Baseball Plays On in Korea By: Peter Pae and Sohee Kim AdWeek.com – May 10, 2020 – Nike and Jordan Logos Appear Over 100 Times in a Single Episode of The Last Dance By: Mitch Reames APRIL 2020 TN.com.ar – April 14, 2020 – El insólito pedido de una abuela de 93 años en plena cuarentena: “¡Necesito más cerveza!” FEBRUARY 2020 Ad Age.com – February 26, 2020 – AMY POEHLER REWRITES FAIRY TALES WITH STRONG WOMEN LEADS FOR PURE LEAF: MARKETER’S BRIEF Marketer’s Brief NBCNews.com – February 18, 2020 – ‘Megxit’ effect could turn Vancouver Island ‘into the next Martha’s Vineyard’ By: Alyssa Newcomb JANUARY 2020 Yahoo! Finance – January 26, 2020 – Brad Pitt, Australia Day and Sugar tax: Yahoo Finance morning wrap by Lucy Dean CBC Radio – January 26, 2020 – How Prince Harry and Meghan Markle are a boost worth more than $28M for Canada CBC Radio NBC News – January 24, 2020 – Mr. Peanut’s fiery end turns into social gold for Planters by Claire Atkinson Fox Business – January 24, 2020 – Why Super Bowl Gatorade bath is worth millions to sports drink brand by Thomas Barrabi Yahoo Finance – January 23, 2020 – Jennifer Aniston, Brad Pitt notch nearly $20M in impressions from viral SAG moment, data shows by Alexandra Canal – Producer Golf Digest – January 21, 2020 – Why Jack Nicklaus would dominate modern-day golf by Daniel Rapaport
